Hypodermic needle model
- 魔弹理论（20世纪20年代，媒介理论家提出魔弹理论，将媒介对人的刺激看做是魔弹打入大脑，直接作用于受众。也有皮下注射理论，将媒介内容比作针筒）
Hypodermic needle model
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abstract:
The hypodermic needle model (also known as the hypodermic-syringe model, transmission-belt model, or magic bullet theory) is a model of communications suggesting that an intended message is directly received and wholly accepted by the receiver. The model is rooted in 1930s behaviorism and is largely considered obsolete today.
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WordNet