Apple has always had a tendency to hype up its statements about the speed of its devices by using just the right benchmarks and just the right products to compare them to.

苹果总是恰到好处地选择参照物，来对比突出自己产品的运行速度。

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Why do they hype up an election?

他们为什么要大肆宣传选举呢？

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Some reports suggest up to 10% of last year's total movie ticket sales in China were inflated, usually through tickets handed out by studios and promoters in an attempt to hype up their movies.

部分报道显示，去年国内电影票房总收入虚高部分高达10%，这部分票房通常来自电影公司和推广人员为给其影片宣传造势而派发的电影票。

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In other words, it doesn't do any good to hype up the problem.

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Back then, those working in weapons labs and the military tended to hold more alarmist views than many academic experts, arguably because the livelihoods of university professors did not depend on having to hype up the need for arms racing.

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This is because while Apple can afford to keep the lid on every little detail about its forthcoming products, letting hype build up like a pressure cooker, Research in Motion is now in a position where it has to create that momentum itself.

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