Why do they hype up an election?

他们为什么要大肆宣传选举呢？

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In advertising, the term is often used as a hyperbole, a superlative to hype up a product.

在广告上，这种措词常用作夸张词，一种大肆宣传一个产品的最高级词。

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Apple has always had a tendency to hype up its statements about the speed of its devices by using just the right benchmarks and just the right products to compare them to.

苹果总是恰到好处地选择参照物，来对比突出自己产品的运行速度。

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In other words, it doesn't do any good to hype up the problem.

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Back then, those working in weapons labs and the military tended to hold more alarmist views than many academic experts, arguably because the livelihoods of university professors did not depend on having to hype up the need for arms racing.

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This is because while Apple can afford to keep the lid on every little detail about its forthcoming products, letting hype build up like a pressure cooker, Research in Motion is now in a position where it has to create that momentum itself.

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