Huthwaite usually trains sales teams that have more complex tasks.

FORBES: How To Sell Almost Anything

People who buy hot Apple products like iPads and iPhones need very little from salespeople, observes John Golden, chief executive of Huthwaite, a sales coaching firm based in Arlington, Va.

FORBES: How To Sell Almost Anything

Another example from the medical device world, on a smaller scale: A Huthwaite-trained salesman set out to sell back braces to a doctor who was opposed to the use of braces.

FORBES: How To Sell Almost Anything