Humorous language plays in interpersonal not ignore the role it can active harmonious atmosphere feelings and respond to eliminate predicament, right, strengthen point of view.
幽默的语言在人际交往中发挥着不可忽视的作用，它能够活跃气氛融洽感情，随机应变，消除窘境，明辨是非，强化观点。
However, the researches made on the humorous language from a pragmatic point of view are comparatively limited in sum.
然而，到目前为止，从语用学角度对幽默语言进行的研究数量有限。
Meanwhile, this paper tries to explore the translation strategies of the humorous advertisements with a view to retaining their humorous effects.
本文拟就日常生活中常见的广告语作为研究对象，并着重分析其中的幽默现象，从而探讨幽默广告语的翻译策略。
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