Other women in the article, such as Monica McGrath, a human resource consultant and adjunct professor of management at Wharton, believe a business built on female norms would also be more innovative when it comes to policy issues that relate to family.

FORBES: Masculine Norms In The Workplace Could Be Holding Women Back

Some companies extend domestic partner benefits to one area, like bereavement leave, as a test, says Ilse de Veer, a benefits consultant with Mercer Human Resource Consulting.

FORBES: Married Or Not, Gays Gain Partner Coverage