Samsung meanwhile is supporting the development of the Tizen OS for mobile phones, an HTML 5 based open source project that will shift the balance of power in mobility away from the device app store to the networks, a move that looks set to be the next disruption in smartphones.
As Gaffney notes, enforcement of keyword association could prove difficult for FDA. Unlike visible words, metadata sits in the source code and HTML of a page, and is largely invisible to the untrained eye.