Apple wants a new language for Web page design, called HTML 5.
VOA: special.2010.06.22
Perhaps you have seen CSS Zen Garden where the same basic HTMLpage is rendered in extravagantly different forms solely through applying a different CSS file?
Boxee now supports HTML5 apps, which means that if you write an HTMLpage designed for 10ft it will work on any Boxee and Google TV devices, and hopefully other platforms will embrace this trend rather than try and invent their own platforms, which makes life hard for content owners, developers and ultimately slows down innovation in this space.
As Gaffney notes, enforcement of keyword association could prove difficult for FDA. Unlike visible words, metadata sits in the source code and HTML of a page, and is largely invisible to the untrained eye.