However, unexpectedly and unfortunately, as professors Mary Benner from the University of Minnesota and Mike Tushman from Harvard Business School discovered, the firms that adopted ISO9000 several years down the line saw a decrease in their innovativeness, in terms of new technological inventions.
The exceptions, however, have occurred when the world economy has slowed unexpectedly most notably in 1998, after the Asian crisis, and in 2001, after the dotcom bubble burst.