"It is not the lengthof the price in digitsthat determineshow difficult it is to memorize, but ratherhow manysyllables this price has when read, " the researchersexplain.
"It is not the length of the price in digits that determines how difficult it is to memorize, but rather howmanysyllables this price has when read, " explains the research by Professor Calder and academics at two other institutions.