Mr. Trier knows that this story has been told before — boy meets girl, makes art book, loses mind — and that what matters is how those parts are arranged.

特里尔知道这种故事早前就被人用过——男生遇到女生，制作一本艺术书籍，丢失了信仰——而关键就在于你如何去安排这些情节。

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Provide information on how the company makes and loses money, upcoming products, and services and strategies for competing.

告诉他们公司如何会盈利、如何会亏损，如何生产即将上市的产品，如何服务、制定竞争战略。

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Salt is good, but if it loses its saltiness, how can you make it salty again? Have salt in yourselves, and be at peace with each other.

盐本是好的，若失了味，可用什么叫它再咸呢？你们里头应当有盐，彼此和睦。

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And the mathematical expectation is how much wins when it wins, and how much it loses when it loses.

FORBES: Using Price Trends to Maximize Profits

Really, at the end of the day, what you are doing is, you are determining the probability and the mathematical expectation, which is the probability of how often it loses.

FORBES: Using Price Trends to Maximize Profits

They also depend on how fat the profit margins are in the firm that loses custom, since that determines how much each consumer gains from switching.

ECONOMIST: Economics focus