Esther Peterson, the top-ranking woman in the Kennedy administration, asked an auditorium full of working-class high school girls in Los Angeles how many expected to have a "home and kids and a family, " and the room was full of waving hands.
New markets seldom get built this way, unless the consumer experience is so compelling and the brand so powerful that people will consider a totally new class of product (see the iPad, which demonstrates just howhigh a bar those criteria are to meet).