There’s a great song out there by Jimmy Cliff, one of reggae’s top artists, that in six words summarizes just how you succeed in life: I want I do I get.

雷盖音乐的顶级大师吉米·克利夫有一支出色的歌曲，用六个字概括了生活中获得成功的步骤：“我想，我做，我得”。

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In other words, there must be a better explanation for how great performers achieve such heights.

换言之，杰出人才如何才能达到这一高度必定还有更好的解释。

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It is great to talk about how important the Earth's environment is to you; but it is more important to put words into action.

能谈谈地球环境对你的影响非常棒；但更重要的是将这些言语转换为行动。

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In other words, branded content is not the place to go on and on about how great your brand is and how great your new widget is or anything even remotely tied to sales.

FORBES: Using Branded Content In Your Content Marketing Arsenal