The key thing about consumer behavior is that it's very much about how consumers change.

消费者行为的关键在于消费者如何改变。

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Think about any simple item, like a shirt.A shopper may know how much he or she paid for it, but that doesn't mean the consumer knows how much a shirt, in general, costs.

任何一件简单的东西如衬衫，买家或许知道他应该付多少钱，但这并不代表他知道一件衬衫值一般多少钱。

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Marketing, on the other hand, was less concerned about “the immediacy of how many sales we’ve achieved this month” and focused more on building consumer relationships.

而市场部不太关心“本月达成的销售额”而更关心和客户建立关系。

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Others are concerned about how the Consumer Privacy Bill of Rights will evolve once so many parties have their say.

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But new ideas about how to help the consumer quickly are bubbling to the fore.

ECONOMIST: The economy: Hey, big spender | The

Mr. Fontana said business closely tracks how consumers feel about the economy: When consumer confidence improves, so do office visits.

WSJ: Job Growth Accelerates