Whenever the customer looks at the pen, he's reminded of the brand, of some hotel he stayed at or some software he uses.

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Indices for telecommunications, radio, television and satellite transmission services, hotel service, wholesale trade, e-commerce, software and IT services, and water transport all stayed at 60.

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The Surrey Hotel in New York was an early adopter of the powerful Libra OnDemand software, which aids in "customer relationship management, " or CRM.

CNN: What your hotel knows about you