His hotel, the Cheng Pao, is already a popular stop for Chinese tour groups, but he hopes a new influx will increase occupancy rates above the current 60 percent to 70 percent.

他的旅馆，取名叫晨跑，已经是大陆旅游团喜爱的落脚点，但他仍希望有新的客流，能够使入住率从现在的60%提高到70%。

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Once you agree, make sure the hotel staff, marketing pieces, website, etc. drive home that message at every possible touch point with your current and potential customers.

如果大家达成一致，就要通过酒店员工、市场营销、网站等把你的信息传播到现有顾客和潜在顾客中去。

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Social Media: engaging your customers via social marketing has become not only the norm, but is expected by past, current and future hotel guests.

社会媒体：与你的客人在社会媒体上建立良好关系不是一个硬性要求，但你的老顾客以及现在和未来的客人都希望通过社会媒体了解你。

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Afterward, they can move back into accommodations housed in a building on the site of the current hotel.

WSJ: A 102-Year-Old Condo-Boom Victim

The estate was transformed into a country club in 1948, and then restored in the early 1990s as the current hotel.

FORBES: Why You Should Visit New Four-Star Keswick Hall

With a combination of their current hotel inventory, use of campus facilities at either USC or UCLA, LAX plus additional airports locally that can help lighten the load, and a large population of sports enthusiasts dying for a chance to participate in an international sporting event, L.A. clearly has all of their ducks in a row.

FORBES: Why Los Angeles Would Be a Cost-Effective and Practical Choice for 2024 Summer Olympics