To attract donations, BBF depends mainly on its reputation, word of mouth and occasional local publicity when one of its 200 annual cargo containers leaves the warehouse for a hot world disaster spot, such as the 2004 Indian Ocean tsunami or, a rare domestic effort, 2005's Hurricane Katrina.

FORBES: Your Charity Dollars at Work

And if the planet is in fact getting hotter, it is far from clear that the radical steps they intend to adopt will have any impact on how hot the world becomes.

CENTERFORSECURITYPOLICY: Narcissists and madmen

The product is FORBES BrandVoice, one of the leading solutions in the hot new world of native advertising, or content marketing, or whatever you want to call it ( SAP was one of our first partners, launching its page in November 2010).

FORBES: Inside Forbes: Before It Was Called Native Advertising, a Team in a 'Box' Had an Idea