When I was in high school, she'd devote two hours to setting my thick hair in hotrollers for an audition, yet she would not know the names of my teachers or friends, never mind the name of the play I was trying out for.
We also have something at the company called the Roll Off, where every month or so we get these hot dog rollers that you see at 7-11 and we make hundreds and hundreds of hot dogs for the company.
We were right on the cusp of the electronic age and had begun to use phototypesetting machines, but the paper was still composed physically on cardboard flats with film strips, X-Acto knives, hot wax, and rubber rollers.