As seems to be par for the course with Kickstarter projects, the blockbuster smartwatch is more than a bit behind schedule, but the team is hot on the case, keeping backers in the loop with regular update posts.
You don't always know what you're going to get - not to the same degree as France - but when they're hot they're hot and it's a case of making sure you stop them being hot.
As is always the case with hot new tech industries, each player is trying to make as much noise as possible to rise above the other competitors, all in hopes of quickly snatching up customers and running the table.