Beijing will be the host city of the Olympic Games 2008.

2008年奥运会的主办城市是北京。

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It was the host city of the first modern Olympic Games in 1896.

它是1896年第一届现代奥运会的主办城市。

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The Black Sea resort city of Sochi will host the Winter Olympic Games and the reinstated Russian Grand Prix in 2014, and Russia will host the FIFA World Cup in 2018, with many hotel chains around the country investing in anticipation.

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The cost of running a modern Olympic games represents a staggering burden to the host city, and endorsement contracts are one of the best ways to offset that cost.

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There is of course a tremendous amount of effort that goes into the marketing of a city to be a true contender for the Olympic games or to host the world EXPO.

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