Many factors cause the barriers to the cooperation. Oneof the most important factors is the lack of horizontal trust between R&D departmentand marketing department.
研发-营销部门合作对高新技术企业发展具有重要影响,然而现实中研发-营销部门合作并不尽人意,诸多原因导致合作障碍,其中很重要的一个原因就是研发与营销部门之间缺乏横向信任。
参考来源 - 高新技术企业研发—营销部门横向信任与合作关系研究·2,447,543篇论文数据，部分数据来源于NoteExpress
These horizontal ambitions, coupled with the fears aroused by the speed of technological change, inevitably frays the bond of trust among companies.
这些横向的野心，加上技术变化的速度引起的恐惧，不可避免地降低了公司之间的信任。
In horizontal mode the flapping (rotating) wings create trust and lift.
在横向模式扑(旋转)的翅膀，创造信任和电梯。
The partnership between firms who trust and learn each other to achieve their common benefit goal was steadily established by carrying out horizontal intergration strategies.
供应链合作伙伴关系的建立使得链上企业相互信任，互相学习，达到共同的利益目标。
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