China's top home-grown internet portals such as Sina.com and NetEase - both of whom have US stock listings - are slugging it out for domination, along with games developers like Shanghai firm Shanda.
Proof: CBS is home to the top-rated drama (NCIS, 18.9 million viewers, on average), comedy (Two and a Half Men, 14.8 million), newsmagazine (60 Minutes, 13.3 million) and new series (Undercover Boss, 17.7 million).