We're stuck in a hit-driven mindset - we think that if something isn't a hit, it won't make money and so won't return the cost of its production.

我们被禁锢在以流行为主导的惯性思维中——我们以为如果一个东西不流行的话，就不可能赚钱，也就不可能返还制作成本。

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A flood had hit the area earlier that year and the damage it caused had driven away a number of birds.

那年早些时候，一场洪水袭击了这个地区，洪水造成的损害赶走了很多鸟类。

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Ron Williams, the boss of Aetna, an insurance giant, says Mrs Herzlinger's consumer-driven approach is “the most important trend to hit health care—and Regi is a beacon for us practitioner s.”

大型保险公司Aetna的总裁Ron Williams说，赫茨琳杰女士以消费者为导向的模式是“影响健康保险界最重要的趋势，她本人是我们这些从业人员的灯塔。”

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The iPhone is setting a new standard for growth in the increasingly hit-driven mobile industry, raising the design ante for competitors.

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"You can't use it for something that's a very hit-driven business, " added Mr. Libin, who is CEO of the Redwood, Calif.

WSJ: When Freemium Fails

Even in the digital world, for all the talk about long tails, we are in a hit-driven world, and broadcast is a big part of that.

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