We're stuck in a hit-driven mindset - we think that if something isn't a hit, it won't make money and so won't return the cost of its production.

我们被禁锢在以流行为主导的惯性思维中——我们以为如果一个东西不流行的话，就不可能赚钱，也就不可能返还制作成本。

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A flood had hit the area earlier that year and the damage it caused had driven away a number of birds.

那年早些时候，一场洪水袭击了这个地区，洪水造成的损害赶走了很多鸟类。

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Lightning struck close to the truck below us, next to the dirt road we had driven up. Dad worried aloud that lightning might hit the truck.

雷电袭击在我们留在下面的卡车附近，紧挨着它又袭击了已经驱车而来的那条山傍土路，爸爸担心闪电可能会击中卡车。

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The iPhone is setting a new standard for growth in the increasingly hit-driven mobile industry, raising the design ante for competitors.

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"You can't use it for something that's a very hit-driven business, " added Mr. Libin, who is CEO of the Redwood, Calif.

WSJ: When Freemium Fails

Even in the digital world, for all the talk about long tails, we are in a hit-driven world, and broadcast is a big part of that.

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