John Reese also likes Aeropostale ( ARO) , which sells trendy clothing for the young and hip crowd.

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Once the Cosmopolitan began to draw in the young, hip crowd, other developers quickly took notice and initiated re-dos focused on a younger demographic.

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Things get awfully meta awfully fast when you pull this narrative thread: SmartWater wants to reach a hip crowd, so they craft a video that mocks the conventions of virality, and almost immediately an arbiter of hip takes the handoff and enviralizes the thing, even as she scorches its cynicism.

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