Gold ornaments are a traditional wedding present to brides and a gift of the precious metal during Hindu religious festivals augurs good fortune.

VOA: standard.2009.09.19

The farm is run by volunteers with about 200 devotees preparing for major Hindu festivals which attract thousands of worshippers.

BBC: 'George Harrison' Bhaktivedanta Manor Hindu temple at 40

Buying usually increases during Hindu festivals such as Diwali and Akshaya Tritiya.

WSJ: India May Consider More Steps to Curb Gold Imports

The most lively and downright fun of all Hindu festivals, the occasion is marked by people running through the streets throwing water and colored powder in all directions.

CNN: Mumbai: A city of celebration