Such hijacked media are the opposite of earned media: an asset or campaign becomes hostage to consumers, other stakeholders, or activists who make negative allegations about a brand or product.

这种劫持式媒体恰恰与免费媒体报道相反：某项资产或活动沦为了对某个品牌或产品发表负面言论的消费者、其他利益相关者或激进分子的“人质”。

youdao

Two media types must therefore be added to the framework: "sold" and "hijacked."

因此，两种媒介类型必须被加入营销架构：“售出”（sold）和“劫持”（hijacked）。

youdao

Russian hackers, meanwhile, took to the Net, launching waves of distributed denial-of-service attacks against the country's government, banking and media Web sites, using thousands of personal computers hijacked with hidden software to overload the servers.

FORBES: Worst Cybersecurity Meltdowns

It seeks to locate both suspects at the scene of the bombing and then pieces together the operation to intercept them three days later, as they drove a hijacked car near the city, hours after images of their faces were broadcast by the media.

BBC: Boston Marathon bombing: Mystery remains over motive

All over Egyptian social media nowadays there is advice on what to do if your car is robbed or hijacked.

BBC: Rebuilding Egypt's tarnished police