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Clients often equate a higher level of service with a higher account minimum, people in the industry say.
WSJ: Do You Make the Asset Cut?
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About five years ago, Rackspace introduced a higher level of service, Intensive Proactive Managed Support, with more outsourced IT functionality an alternative to its basic Managed Online Demand hosting service.
FORBES: Rackspace: Bull and Bear Cases Revisited
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But when they set out to improve their customer satisfaction and customer loyalty scores, they started in-house: by empowering employees to engage more fully with customers and deliver a higher level of service than they could previously.
FORBES: From Customer Management To Customer Engagement