On this background, it is of great necessity to research the present status, new circumstances, process, strategies and trends of higher education textbook marketing.
在这种背景下，对高校教材营销的现状、新环境、过程与策略、发展趋势等进行研究是很有必要的。
参考来源 - 高校教材营销研究·2,447,543篇论文数据，部分数据来源于NoteExpress
In 1999, universities and colleges began to increase their enrollments, so the higher education textbook publishing made great progress.
特别是从1999年开始的高校扩招，给高校教材出版注入了巨大生机。
On this background, it is of great necessity to research the present status, new circumstances, process, strategies and trends of higher education textbook marketing.
在这种背景下，对高校教材营销的现状、新环境、过程与策略、发展趋势等进行研究是很有必要的。
McGraw Hill didn't respond to a request for comment, but its CEO David Levin told the Financial Times in August that "in higher education, the era of the printed textbook is now over.
麦格劳·希尔没有回应记者的置评请求，但其首席执行官戴维·莱文在8月份告诉英国《金融时报》：“在高等教育领域，纸质版教科书的时代已经结束。”
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