Since basic needs are satisfied for this group, high technology can make a difference in their everyday lives.

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The Information Technology Industry Council, a high-tech lobbying group, recently passed over its top in-house Republican in naming its new president.

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The benefits are mutual: a big reason's for Audi's high profitability is its ability to share technology and platforms with the bigger Volkswagen group, whose brands range from Porsche to Bentley to Skoda.

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