What makes AmorePacific's success most noteworthy is that it competes in the global "high touch" industry as opposed to the "high tech" industry.

AmorePacific最引人注目的成功之处是，其致力于全球性的“高触感”（high touch）产业竞争，而非与此相反的“高科技”（high tech）产业竞争。

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It is a speciality, with care provided by skilled practitioners, on the geriatric ward as opposed to a busy acute medical ward where high-tech is favoured and preferred over "high-touch".

它是这样一种专业，由技术熟练的从业人员在老年病房里提供护理，而不是在一间青睐高科技且“高接触”没那么重要的忙碌的急性内科病房。

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Personal Capital delivers a high tech and high touch wealth management service via powerful financial aggregation and self-service analysis tools, but also provides live financial advisors for clients who want help in constructing and maintaining a diversified and balanced portfolio.

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Unveiling its strategy update, the firm said it would deliver "personalised holiday experiences through a high-tech, high-touch approach".

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So, how does a small business maintain a competitive advantage in the face of pressure from high tech innovation and the primordial human desire for high touch connection?

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