Personal Capital delivers a high tech and high touch wealth management service via powerful financial aggregation and self-service analysis tools, but also provides live financial advisors for clients who want help in constructing and maintaining a diversified and balanced portfolio.

FORBES: 10 Rules For Disruptors In The Financial Services Industry

Unveiling its strategy update, the firm said it would deliver "personalised holiday experiences through a high-tech, high-touch approach".

BBC: Thomas Cook shares surge on strategy update

So, how does a small business maintain a competitive advantage in the face of pressure from high tech innovation and the primordial human desire for high touch connection?

FORBES: There's An App For High Tech, Not High Touch