Perhaps one the most interesting illustrations of the role a brand can play in the recovery or downturn of a company is from the high-tech sector.

品牌在企业复苏或滑坡过程中发挥的作用，或许在高科技行业最能得到生动的阐述。

youdao

SWISH, a high-tech skin care brand from Switzerland.

雪依氏， 源于瑞士的高科技护肤品牌。

youdao

Busway, trolley line products were awarded the "high-tech products in Jiangsu Province", "Brand-name products in Jiangsu Province", "Jiangsu Famous Brand" and so on.

母线槽、滑触线产品分别荣获“江苏省高新技术产品”、“江苏省名牌产品”、“江苏省著名商标”等称号。

youdao

And beyond the necessities, buy high-tech toys, high-end gifts, gourmet treats, and brand name shampoos and attire.

FORBES: Reigning Cats and Dogs

But despite its strengths and its reputation with its customers, Jennifer Pigg, an analyst with the Yankee Group, a high-tech consultancy, reckons that the lack of a recognised brand could hold Equant back.

ECONOMIST: Telecoms: The global minnow | The

At Nike, the brand's third collaboration with Japanese designer Jun Takahashi has yielded a high-tech running jacket in which the super-ventilated hood and arms can be zipped out of the slim-fitting body.

WSJ: 'Transformer' Men's Outerwear: Action Figures