For those with high achievement needs, typically a minority in any organisation, the existence of external goals is less important because high achievers are already internally motivated.

对于那些有高成就需求的，通常是任何组织中的少数人，外部目标的存在就不那么重要了，因为高成就者已经在内部受到了激励。

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"Even with these high prices, you're still finding a high return for individuals who are bright and motivated." he says.

“即使在这样高额费用下，你会发现那些聪明、积极的人仍然可以找到高回报。”他说。

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High-school kids may not be as motivated to go to college.

NPR: Weighing Social Equality vs. Income Inequality

The issuance of stock makes it easier to attract investors and high-caliber employees, who may be motivated by the chance to own a piece of the company.

WSJ: Forming a C Corporation

She argues that these results were not caused by the low-power volunteers being less motivated, as they had the same financial incentive as the high-power volunteers to do well.

ECONOMIST: Cognitive disenhancement