While the phone runs BlackBerry 7.0, it uses an exclusive Porsche Design theme and every PIN begins with a P, which makes it easy to identify other high-end users -- just like you're part of a swanky, exclusive club -- and you can BBM your fellow P'9981 buddies while they're finishing up their 18 rounds.
The report places the blame on "patchy network coverage, limited channel lineup, poor video quality, excessive prices and a penchant among high-end phone users for business handsets rather than video phones, " and we'd certainly have a tough time disagreeing.