In this study, the research object is high-end finess club in Beijing, the major methods is documentary analysis, questionnaire survey and mathematics statistics.
本研究以北京市中高档健身俱乐部为研究对象，运用文献资料法、问卷调查法、数理统计法等方法进行研究。
From the channels of transmission and dissemination of the object, we can spread word-of-mouth marketing is divided into high-end, mid-range communication and dissemination of three types of low-end.
从传播渠道和传播对象上，我们可以将口碑营销分为高端传播、中端传播和低端传播三类。
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