Brand labeling is heavily used in the inductive sensor market and results in the existence of 'hidden champions', sensor manufacturers that have a strong market share, but a weak sales infrastructure.

品牌贴标大量使用于电感式传感器市场，其结果就是产生了“隐藏冠军”，传感器制造商拥有强大的市场份额，但销售基础较弱。

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From the 16th century, the British country manor had become a family power and prestige of the witness, many well-known brand hidden in a remote country manor in one.

从16世纪开始，英国的乡村庄园就已成为一个家庭权势和威望的见证，众多赫赫有名的品牌隐藏在一个个偏远的乡村庄园中。

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When Skoda as domestic brand came into China market in 2006, the hidden troubles have always existed.

2006年，当斯柯达品牌以国产的形式进入中国市场，其背后的隐忧一直存在。

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Kristy Caylor, co-founder of fashion label Maiyet, which makes two-faced fine jewelry, said the practice of hidden embellishment dovetails with the brand's ethos of old-school craftsmanship, sourced around the globe.

WSJ: Jewelry's Hidden Finishes Take Center Stage

This article is by Dr. Erich Joachimsthaler, founder of Vivaldi Partners, an innovation strategy and marketing firm and co-author, with David A. Aaker, of Brand Leadership and Hidden in Plain Sight.

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