Matching up Chinese ICONS and heroes to brands can be a big challenge because there just aren't enough.

将中国的偶像和英雄人物与品牌对应是个很大的挑战，因为可以担此重任的人实在是太少了。

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This righteousness, loyalty, courage and disregard for wealth put a spotlight on wuxia heroes, making them superhero-like icons for many fans.

武侠英雄身上所体现出的正义、忠诚、勇敢以及视金钱如粪土的品质，使其成为众多武侠迷心中的超级英雄。

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We idealize ICONS and look up to heroes such as George Washington or 4 John Glenn.

我们习惯于把偶像理想化，推崇像乔治·华盛顿或约翰·格伦这样的英雄。

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As we have seen in previous investigations, sports memorabilia is inundated with a morally bankrupt cast of characters who prey on the emotions and vulnerabilities of ardent fans who yearn for a connection with their childhood heroes and icons.

FORBES: Buyer Beware: The Fragility Of The Sports Memorabilia Industry

Those honoured will be divided into five groups: innovative artists, influential artists, icons, unsung heroes and industry types like managers and producers.

BBC: Walk of Fame honours world's music greats on Camden street