He is clearly excited at the prospect of using Blizzard's expertise to launch an online version of "Guitar Hero" for Asian markets.

很明显地，他谈到利用“暴风雪”的技术来向亚洲市场推行“吉他英雄”在线版的前景时十分兴奋。

youdao

Supporters of Swartz have painted him a zealous advocate of public online access, a martyred hero hounded to his death by the government he antagonized.

WSJ: MIT to release documents about activist Swartz

Essentially, the consumers loved it (read: increased online engagement) when the product was presented as their hero.

FORBES: This Is Why You Can't Market Yourself