Her research expertise includes tourism and hospitality branding and marketing, consumer behavior and special interest tourism.

她的研究领域包括：旅游与酒店品牌与营销、消费者行为和专题旅游。

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Her research includes comparing studies on the self-esteem of more than 60, 000 college students across the country from 1968 to 1994.

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Her distinguished career includes both social science research positions and media and communications responsibilities, notably as the Editorial Coordinator at the Mexican Television Institute.

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