Mr Hennequin says he wants to engage in a dialogue with the public to address these concerns.

亨内昆表示希望与公众进行对话，从而消除他们的这些顾虑。

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"Because you're good with hamburgers, you think you can do pizzas or rental cars or an IT business or sell your know-how, " says former executive Hennequin.

前高管埃内坎表示：“汉堡做好了，就觉得自己也可以做做披萨或者汽车租赁，或者开IT公司或销售专有技术。”

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In his previous job Mr Hennequin established a "design studio" in France to spruce up his company's drab restaurants and adapt the interior to local tastes.

在此前的工作中，亨内昆还在法国创建了“设计工作室”，用来装饰单调的麦当劳餐厅和修改内部装修使其更适合当地风格。

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Mr Hennequin says he wants to engage in a dialogue with the public to address these concerns.

ECONOMIST: How a Frenchman is reviving McDonald's in Europe

One exception was France, where Mr Hennequin had done a sterling job as head of the group's French subsidiary to sell more Big Macs to his compatriots.

ECONOMIST: How a Frenchman is reviving McDonald's in Europe

So far Mr Hennequin is doing well.

ECONOMIST: How a Frenchman is reviving McDonald's in Europe