Diddy is relaunching his real-life music career by forming a new group called Diddy - Dirty Money, who release their new single Hello Good Morning on Monday.
One of the leaders of the abstention movement is Chris Raine, an affable 26-year-old former public school boy, who sold bootlegged liquor in his school dormitory before a damascene moment about his own drinking led him to start Hello Sunday Morning (HSM), a charity that encourages people to take a break from booze for between three and 12 months, and blog about it.