In August the Hong Kong-based company launched "Hello Kitty Online, " a mass multiplayer online game focused on creating community within a safe and entertaining environment.

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Just as players in "World of Warcraft" get together to go on quests and socialize, players in "Hello Kitty Online" can come together on their own missions, play mini-games, or just chat.

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Sanrio Digital, which manages the online expansion of the Sanrio brand, is hoping to do the same for its popular Hello Kitty brand.

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