Rather as Italians thought their Renaissance was an upwelling of disciplined classicism Rome reborn from the ashes of "barbarous" Gothic so the Kyoto Renaissance strove to recall the spirit of the Japanese past, as far back as the Heianera (794-1185), especially in the domain of writing.
In the late Heianera (893-1185), when the book is set, the ruling Fujiwara clan of upper-class commoners (to which Murasaki belonged) would send their daughters to court at Kyoto, hoping that one would give birth to a crown prince and ensure their control of the imperial power.