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Some customers likely balk at the relatively high cost of shipping perishables overnight or heavy items like jars of jam when many online retailers are offering free shipping.
WSJ: How Would Santa Ship Chocolate Pears and Live Lobsters
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The problem with the F2P model is of course that it is open to quite liberal exploitation, and many developers and publishers seem to favour heavy game play altering items over vanity items.
FORBES: Scott Hartsman Talks The Future Of MMORPGs
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Rubbermaid is now planning a product "summit" with Carrefour in the Netherlands to display such commercial Rubbermaid products as heavy-duty trash cans and other items sold only in North America.
FORBES: Rebirth of a salesman