"We are at that point where peoplearelooking atthistechnology and saying 'We can make abusiness out of that'," says Scott Harmon, head of business development at ZCorporation.
According to talk in biotech circles, Pfizer was courting Susan Desmond-Hellmann, the head of development at Genentech (nyse: DNA - news - people ), but was rebuffed.
Ann O'Leary, head of register development at The Anthony Nolan Trust, a charity which helps find matches for people who need a bone marrow transplant, said the impact of Alice's campaign "could not be over-estimated".