Although I was much his junior, and working for a much smaller company, he always took the time to respond to my calls, and he provided me with invaluable assistance on a number of occasions.
He traces it back to the 1980s, or the "me generation" as hecalls it, when "for the first time in British society, people thought money was intrinsically good".
However, instead of pushing for the contract, he took the time to make a few calls and connect me with someone whose abilities were more aligned with my needs.