Another story goes that when he was a boy playing cowboys and Indians, he shouted "bing" instead of "bang" after a make-believe gunshot.

VOA: special.2009.03.16

In 2012, he started Microsoft's Bing Fund, a seed fund and startup incubator.

ENGADGET: Razer enlists Rahul Sood of VoodooPC fame as advisor to its board of directors

He is a fan of Bing's newly-released visual search interface.

BBC: Microsoft increases search share

Three years later he set up DMG with Wu Bing, a former gymnast, and Peter Xiao, the son of a military officer.

FORBES: Hollywood's Mr China: Dan Mintz, DMG