Ithas graduallyrolled out HBO Go, an onlinevideoservice which makes manyshowsandfilms available on-demand to anybody who canprovetheysubscribe tothe network.
The result is the creation of a well-executed service such as HBO GO that offers video ondemand through mobile devices but requires authentication of a full cable subscription.
Apart from this, the continued demand for its premium network HBO, and the high dependence on stable cable networks business will ensure future profit growth for the company.
"Entertainment is being transformed more right now than ever before, " says Marc, referring to the increasing popularity of services like HBO Go and Netflix along with the creation of new, digital on-demand offerings like the NBA League Pass.