Movingallthisdatarequiresextensive physical infrastructure, andin this citieshavean advantage overruralareasas those infrastructurecosts are most efficient inpopulation-dense locations.
Without the cost of having to maintain an extensive branch system, online banks have an advantage over traditional banks that often allows them to offer better rates on savings accounts and charge fewer fees on checking accounts.
The Gentology arsenal gives them the competitive advantage in a somewhat oversaturated world of Internet startups, with team members who haveextensive experience in both entrepreneurship and e-commerce.