They like having a conversation to get their questions answered, via phone and live chat, but they hatewaiting for help, they scream at voice recognition systems and they detest when live chat takes minutes, instead of seconds, to answer their questions.
As much as we hatewaiting, we'd say that's a stellar direction for the company to take -- nothing builds animosity toward a product more than letting it waste away in a purgatory of unattainability (assuming your name isn't Eldar Murtazin) for six-plus months.