All this could be interpreted as just a glossy way of rehashing a construct that hasalreadyexisted within marketing and design for years -- the market research questionnaire.
But with Siri, which Apple acquired only a little over a year ago and quickly integrated into its mobile operating system iOS, Apple has done what it has done many times before: By nailing the user experience, Apple once has again taken a technology that alreadyexisted and made it feel so natural that you wonder how you ever did things any other way.