The repeated use of the name, "Michael Jackson," highlights the way his name has been objectified — it is simply a media construct, a "boogieman," that the real Michael feels detached from.

反复使用的名字“迈克尔·杰克逊”，突出了他的名字是如何被具象化的——那仅仅是媒体的构造，一个“鬼怪”，跟真正的迈克尔是脱离的。

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But with its brand name on the line and long-term aspirations to be a real force in China, Facebook has little option but to put itself in the driving seat.

但要顾及品牌名声，实现成为在中国的一支真正力量的长远抱负，Facebook几乎别无选择，只能亲自坐上驾驶席。

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If you think about it, there has to be some sort of virtual unified identity system that's better than just a real name.

如果你仔细想想，一定会发现某种虚拟的统一身份系统，它将比仅仅一个名字要更好。

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Slim,whose real name is Bill Homans, has come a long way from his job as a heavy equipment operator for the U.S.Army during the Vietnam War.

VOA: standard.2010.08.04

He says the 25-year-old has a chance of making a real name for himself in England during his year at the club.

BBC: Bruce hails Wigan's awesome Zaki

Note: This is a real example for a client whose name has been disguised for reasons of confidentiality.

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Al Capone has become a hot name in the world of celebrity real estate.

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